How Sticky UTMs Works
Learn the fundamentals of how Sticky UTMs work and dive into the details to really understand it
Sticky UTMs is a marketing attribution tool that makes it easy to send marketing attribution information into your CRM & other tools.
Overview
Sticky UTMs is a lightweight script that you add to your website to seamlessly capture and manage marketing attribution data.
When a visitor lands on your site, Sticky UTMs analyzes key technical details about how they arrived (similar to tools like Google Analytics) and determines their source.
It then organizes the visit into a standardized set of marketing channels—such as Organic Search, Paid Social, or Paid Search—and stores this information in a cookie within the user’s browser.
When a visitor submits a form on your site, Sticky UTMs automatically populates hidden fields with the attribution data. This data is then sent to your connected backend tools, such as your CRM, email marketing platform, billing software, or analytics tools.
With Sticky UTMs, you can generate detailed reports to understand where your leads, customers, and revenue are coming from, enabling you to make data-driven decisions to fuel growth.
Further Readings Features
The articles below will give you more information on how Sticky UTMs works: